Energy and efficiency industry

Energy industry: an important industry for all of us

For some years now, energy has been one of the main topics of debate for business people and politicians, and it is as well one of the topics of conversation for society.

This never happened before, when everyone bought appliances, electronics simply on the basis of productivity and for their looks, and not for their energy-related performance. Something similar was happening when buying a dwelling because nobody wanted to know its energy rating, and there was no specific legislation on the field.

Things have changed since then and, in the recent decades, there have been significant changes in legislation, many of which originate in European Union guidelines. Others, however, have arisen from the political and social reality itself.

The energy industry’s challenges

We cannot ignore that the energy market is marked by geopolitical interests that impede the implementation of measures to lower the prices paid by the final consumer. In addition, this represents a barrier to entry for renewable energies and their development in society.

However, after the recent events such as the economic crisis and diversification in energy production, the energy industry faces a series of challenges that must be overcome:

• Increasing the production of clean energy.
• Make the market diversification bigger.
• Developing digital strategies within the competition framework.

Investment is another challenge of this industry, since, in most cases, profits are not made in the short-term, but in the medium or long-term.

There is also a need for modernisation of the industry, supported mainly by the political sphere, which must make risky proposals and measures that meet the population's demands for quality.

As can be seen, the energy industry is one of the most complex industries and it is in development, playing a fundamental role in the economy, politics and society of any country.